Johanna Pfeiffer will take over the position on the AllScreens Management Board on 1 January 2025, succeeding Dirk Lisowsky. With her many years of experience as Vice President Marketing for Cinema, Streaming and Brand at the Walt Disney Company in Germany, Austria and Switzerland, she brings valuable expertise from the industry. This decision was enthusiastically welcomed by the management of AllScreens. The association is confident that Johanna Pfeiffer will be an excellent representative for the common interests of the industry and looks forward to working with her.

AllScreens, the central association for the film and video industry in Germany, ensures the framework conditions for the marketing of audiovisual content. The association pools the interests of over 50 members, including film distributors, video programme providers and technical companies. Through its work, AllScreens supports the film and media landscape by promoting the necessary regulatory conditions and implementing industry standards.

In a constantly changing and dynamic market, AllScreens plays a key role in the promotion and distribution of films and other audiovisual content. The association ensures that Germany maintains a vibrant and diverse media landscape. Its members include well-known film distribution companies and video programme providers that cover the entire spectrum of film offerings and represent more than 90% of annual cinema attendance.

The new appointments to the AllScreens board represent an important step for the future of the association. Thanks to the merger of the long-established associations VdF and BVV, AllScreens has been an important player in the film and video industry for years and is consistently committed to the interests of its members. With Johanna Pfeiffer at the helm, this path will be continued with fresh commitment and new perspectives.

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