UFA has reorganised its communications department: With Jennifer Stritzke and Janine Friedrich, two long-standing employees are taking over joint responsibility for the company's internal and external communications. The two communications professionals have extensive experience and have been part of UFA for many years. In future, they will help shape and implement the production company's communications strategy.
The new management team is supported by the creative agency The Trailblazerswith which UFA aims to provide new impetus in brand and press communication. The aim is to effectively accompany the ongoing transformation process - including the move to Berlin, the further development of business areas and the intensification of partnerships - in terms of communication.
CEO Sascha Schwingel emphasises: "Janine Friedrich and Jennifer Stritzke form an experienced duo that will further develop UFA's communication strategically and creatively. With The Trailblazers, we are also bringing new perspectives into the company."
The distribution of tasks within the new dual leadership is clearly structured:
Janine Friedrich takes care of the communication of the UFA locations with her team Potsdam/Berlin and Leipzigincluding the units UFA Fiction, UFA Serial Drama and UFA Centre.
Jennifer Stritzke and her team take over the Colognewhich is the units UFA Show & Factual, UFA Documentary and UFAGG includes.
Both heads emphasise the importance of communication as a unifying element in the company, especially in a changing media landscape. They see their role not only in providing information, but also in actively shaping and driving cultural change within UFA.
About the new communication managers:
Jennifer Stritzke has worked in communications for UFA Show & Factual since 2013. She has been Senior Manager Communications since 2021. She began her professional career at RTL Television and has also worked for the German Network of E-Learning Stakeholders. She studied Communication Science and German Studies in Duisburg-Essen.
Janine Friedrich has over 15 years of experience in PR for film, television and streaming. Since 2020, she has been Senior Manager Communications at UFA, responsible for various business areas. Previous positions have taken her to CNN, avanti media and the PR agency Heike Ackermann in Munich, among others. She studied English, media studies and business administration.
With the new structure and the extended creative support from The Trailblazers, UFA wants to organise its communication in a future-oriented and innovative way.