From 12 February, the European Film Market (EFM) once again opens its doors to the international film industry - and this year presents a significantly expanded Industry Programme. The focus is on Innovation and the Cross-industry co-operation.

New to the range are the EFM Animation Days (12-14 February). Here, 28 animation projects in the early stages of development will be presented, which, according to Co-production partners and distribution opportunities search. The programme is complemented by the Annecy Animation Showcasecurated by the renowned Annecy International Animation Film Festival, as well as through practical workshops and Speed dating sessions for producers and sales agents.

Another highlight is the initiative EFM Beyondwhich focusses on Cross-media storytelling for independent IP lays. The aim is to, Portfolio-driven IP development across film, series, games, animation, XR and scripted branding - a response to the growing fragmentation of the market.

Parallel to this, the EFM Conference Programme around 100 international industry experts to discuss current developments in the global audiovisual sector. The agenda includes Financing strategies for films, macroeconomic trends, structural changes in the industry and the TikTok case study "From Fandom to Box Office"which shows how social media fandoms can influence cinema success.

With the expanded Industry Programme, the EFM is underlining its role as a central platform for Innovation, networking and the international film industry.