Unterföhring, , 19 March 2026 - The ProSiebenSat.1 Media SE sells its marketing companies esome (Connected TV) and Kairion (Retail Media) to the holding company Pivotum Capital. The transaction is expected to be completed in April 2026.

With the sale, ProSiebenSat.1 is focussing more strongly on its core entertainment business and the cross-platform marketing of TV and video content.

  • esome offers digital advertising solutions for streaming platforms and optimises campaigns according to KPIs.

  • Kairion operates a technology platform for online retailers, particularly in the healthcare sector.

Pivotum Capital supports the further development of digital business models and strengthens the products, technology and market position of the portfolio companies.

The transaction shows how German media companies are increasingly focussing their portfolios on entertainment and digital marketing.

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