The media group ProSiebenSat.1 is prioritising its core business and divesting its digital comparison platforms billiger-mietwagen.de and CamperDays. The sales mark a further step in the strategic focus on TV, streaming and entertainment content.

billiger-mietwagen.de will in future be managed by a consortium under Pivotum Capital led, while CamperDays to a group of private investors. Both platforms had belonged to ProSiebenSat.1 since 2013 and are among the leading providers in their segments in Germany and Europe. The transactions are expected to be finalised by the end of April 2026; the financial details remain confidential.

For the film and media industry, this decision is a typical example of how large media companies are streamlining their portfolios in order to concentrate resources on the production, marketing and further development of content. While the platforms will grow independently under new owners in the future, ProSiebenSat.1 can focus its investments and attention more strongly on Entertainment projects direct.