{"id":20000,"date":"2024-06-18T10:11:04","date_gmt":"2024-06-18T09:11:04","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=20000"},"modified":"2024-06-18T10:11:53","modified_gmt":"2024-06-18T09:11:53","slug":"new-major-studio-streaming-alliance","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2024\/06\/18\/neue-major-studio-streaming-allianz\/","title":{"rendered":"New major studio streaming alliance"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20000\" class=\"elementor elementor-20000\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb7b94 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"0fb7b94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfe038 elementor-widget elementor-widget-text-editor\" data-id=\"bcfe038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disney and Warner Bros. Discovery (WBD) have announced a rare cross-platform streaming bundle to retain subscribers. This bundle includes Disney+, Hulu and Max and is aimed at attracting new viewers and reducing subscriber churn. The collaboration marks a move away from exclusive content to a broader licensing model and represents a step towards a modern version of cable television.<\/p><p>Despite some successes, WBD suffers major setbacks. In particular, the renaming of HBO Max to Max is considered a marketing mistake. Max currently has around 100 million subscribers worldwide, but has seen a decline in subscriber numbers in the USA and Canada since the beginning of 2023.<\/p><p>The new bundle will be both ad-supported and ad-free and is set to launch in the US this summer. Disney and WBD have reported mixed profits from their streaming services, but are facing major financial challenges and losses.<\/p><p>Analyses show that WBD could benefit more from the partnership than Disney, as the majority of Max subscribers also use Disney+ and Hulu. The partnership is a survival strategy in the face of declining revenues from traditional networks and high losses in the streaming sector.<\/p><p>The collaboration between the two media giants is intended to turn streaming into a sustainable and profitable business, not just to compete against Netflix, but to survive in the long term.<\/p><ul data-sourcepos=\"27:1-27:247\">\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Disney and Warner Bros. Discovery (WBD) have announced a rare cross-platform streaming bundle to retain subscribers. This bundle includes Disney+, Hulu and Max and is aimed at attracting new viewers...<\/p>","protected":false},"author":1,"featured_media":20002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53,49,50],"tags":[153,152,151],"class_list":["post-20000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news","category-transaktionen","category-wirtschaft","tag-disney","tag-hulu","tag-warner"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/20000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=20000"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/20000\/revisions"}],"predecessor-version":[{"id":20005,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/20000\/revisions\/20005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/20002"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=20000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=20000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=20000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}