{"id":32619,"date":"2026-01-23T12:02:10","date_gmt":"2026-01-23T11:02:10","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=32619"},"modified":"2026-01-23T12:03:12","modified_gmt":"2026-01-23T11:03:12","slug":"public-broadcasters-adopt-ki-code","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/01\/23\/oeffentlich-rechtliche-sender-verabschieden-ki-kodex\/","title":{"rendered":"Public broadcasters adopt AI code of conduct"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32619\" class=\"elementor elementor-32619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"185\" data-end=\"417\">ARD, ZDF, Deutschlandradio and Deutsche Welle have presented joint guidelines for the use of artificial intelligence. The aim is to use AI responsibly while upholding the public service remit.<\/p><p data-start=\"419\" data-end=\"699\">At the centre is the <strong data-start=\"440\" data-end=\"470\">\"Human in the Loop\" approach<\/strong>: Even with AI-generated content, the <strong data-start=\"516\" data-end=\"561\">Editorial responsibility for humans<\/strong>. The broadcasters also undertake to <strong data-start=\"604\" data-end=\"619\">Transparency<\/strong> and clear labelling when content is created using AI.<\/p><p data-start=\"701\" data-end=\"950\">The Code also regulates the <strong data-start=\"731\" data-end=\"772\">Responsible handling of data<\/strong> and refers <strong data-start=\"785\" data-end=\"805\">Energy efficiency<\/strong> in AI applications. The companies also want to work more closely together, <strong data-start=\"882\" data-end=\"904\">Exchange knowledge<\/strong> and pool their expertise in the field of AI.<\/p><p data-start=\"952\" data-end=\"1091\">With the Code, the public service media are setting an example for <strong data-start=\"1023\" data-end=\"1088\">trustworthy, transparent and sustainable use of AI<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/presseportal.zdf.de\/pressemitteilung\/ard-zdf-deutschlandradio-und-deutsche-welle-verabschieden-gemeinsamen-ki-kodex\">To the press release<\/a><\/h3><h5>\u00a0<\/h5><h5><strong>Image generated with AI, chat GPT<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ARD, ZDF, Deutschlandradio und Deutsche Welle haben gemeinsame Richtlinien f\u00fcr den Umgang mit K\u00fcnstlicher Intelligenz vorgestellt. Ziel ist, KI verantwortungsvoll einzusetzen und dabei den \u00f6ffentlich-rechtlichen Auftrag zu wahren. Im Zentrum&#8230;<\/p>","protected":false},"author":18,"featured_media":32620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-32619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/32619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=32619"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/32619\/revisions"}],"predecessor-version":[{"id":32624,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/32619\/revisions\/32624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/32620"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=32619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=32619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=32619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}