{"id":33138,"date":"2026-02-18T10:34:42","date_gmt":"2026-02-18T09:34:42","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=33138"},"modified":"2026-02-18T10:39:00","modified_gmt":"2026-02-18T09:39:00","slug":"media-use-in-germany-in-2025-audio-and-audiovisual-content-dominate-with-885","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/02\/18\/mediennutzung-in-deutschland-2025-audio-und-audiovisuelle-inhalte-dominieren-mit-885\/","title":{"rendered":"Germany 2025: 88.5 % media time for audio & video"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In 2025, people in Germany will have on average used media for almost 11 hours a day<\/strong>. According to the current Media usage analysis 2025<\/em> of the VAUNET - Association of Private Media<\/strong> of which 9 hours and 38 minutes or 88.5 % on audio and audiovisual content<\/strong> such as radio, television and audio and video streaming services. These figures remained stable compared to the previous year.<\/p>

The analysis shows that radio, with an average of 4 hours and 19 minutes of daily use continues to play a significant role<\/strong>followed by television and online video services. The average daily viewing time for television was 2 hours 55 minutes<\/strong>while online video usage was 1 hour 43 minutes<\/strong> increased. Video games contributed around 38 minutes to video consumption.<\/p>

VAUNET emphasises that the reach of traditional media remains high: 85.7 % of the population aged 14 and over watched television regularly<\/strong>, 92.3 % regularly used audio or radio programmes<\/strong>. The daily reach for television and audio was 59.1 % and 75.1 % respectively.<\/p>

In its press release, the association points out that despite growing digital use linear offerings such as television and radio remain central components of everyday media life<\/strong> remained, but at the same time Streaming services gain in importance<\/strong>. VAUNET sees this as an expression of the continuing relevance of audio and audiovisual media for society.<\/p>

The complete analysis with detailed figures and developments in media use in 2025 is available on the Website of VAUNET<\/a> viewable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

\u00a0<\/h5>
Image generated with AI, chat GPT<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Die Menschen in Deutschland haben im Jahr 2025 im Durchschnitt fast 11 Stunden t\u00e4glich Medien genutzt. Laut der aktuellen Mediennutzungsanalyse 2025 des VAUNET \u2013 Verband Privater Medien entfielen davon 9…<\/p>","protected":false},"author":18,"featured_media":33139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-33138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=33138"}],"version-history":[{"count":5,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33138\/revisions"}],"predecessor-version":[{"id":33144,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33138\/revisions\/33144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/33139"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=33138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=33138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=33138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}