{"id":33442,"date":"2026-03-05T12:58:14","date_gmt":"2026-03-05T11:58:14","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=33442"},"modified":"2026-03-05T13:01:15","modified_gmt":"2026-03-05T12:01:15","slug":"channel-switch-off-and-reorientation-ard-and-zdf-bundle-content-for-target-groups-and-digital-formats","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/03\/05\/senderabschaltung-und-neuausrichtung-ard-und-zdf-buendeln-inhalte-fuer-zielgruppen-und-digitale-formate\/","title":{"rendered":"Reform treaty: ARD and ZDF bundle content under new brands"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33442\" class=\"elementor elementor-33442\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"220\" data-end=\"589\">From 1 January 2027, ARD and ZDF will restructure their joint channel portfolio. As part of the implementation of the Reform State Treaty, the linear channels will be <strong data-start=\"383\" data-end=\"396\">ARD Alpha<\/strong>, <strong data-start=\"398\" data-end=\"414\">Tagesschau24<\/strong> and <strong data-start=\"419\" data-end=\"426\">One<\/strong> will be discontinued as of 31 December 2026. Instead, the public broadcasters will bundle their offerings under the new brands <strong data-start=\"553\" data-end=\"564\">phoenix<\/strong>, <strong data-start=\"566\" data-end=\"573\">neo<\/strong> and <strong data-start=\"578\" data-end=\"586\">info<\/strong>.<\/p><ul data-start=\"591\" data-end=\"1003\"><li data-start=\"591\" data-end=\"776\"><p data-start=\"593\" data-end=\"776\"><strong data-start=\"593\" data-end=\"604\">phoenix<\/strong> will bundle the joint information services of ARD and ZDF with up-to-date reporting, parliamentary and event reports as well as accompanying discussion programmes.<\/p><\/li><li data-start=\"777\" data-end=\"877\"><p data-start=\"779\" data-end=\"877\"><strong data-start=\"779\" data-end=\"786\">neo<\/strong> is aimed at young adults and is intended to bring together target group-specific content.<\/p><\/li><li data-start=\"878\" data-end=\"1003\"><p data-start=\"880\" data-end=\"1003\"><strong data-start=\"880\" data-end=\"888\">info<\/strong> serves as a linear documentary channel with programmes on education, knowledge and socially relevant topics.<\/p><\/li><\/ul><p data-start=\"1005\" data-end=\"1267\">The new portfolio complements existing offerings such as <strong data-start=\"1056\" data-end=\"1064\">Arte<\/strong>, <strong data-start=\"1066\" data-end=\"1074\">3sat<\/strong>, <strong data-start=\"1076\" data-end=\"1084\">KiKA<\/strong> and <strong data-start=\"1089\" data-end=\"1097\">radio<\/strong>. The broadcasters are working closely together to maximise the reach of the programmes both linearly and digitally and to expand digital offerings for young target groups.<\/p><p data-start=\"1269\" data-end=\"1666\">ZDF Director General <strong data-start=\"1283\" data-end=\"1302\">Norbert Himmler<\/strong> emphasises that the switch to a joint structure combines \"the best of both worlds\" and is geared towards the interests of the target groups. ARD Chairman <strong data-start=\"1472\" data-end=\"1489\">Florian Hager<\/strong> emphasises that the cooperation is also successful in the digital sector, such as with funk or KiKA, and will strengthen the public media landscape in the long term.<\/p><p data-start=\"1668\" data-end=\"1884\">In the coming months, joint working groups from ARD and ZDF will prepare programmes, coordination processes and workflows for the new channels to ensure a smooth launch in January 2027.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/presseportal.zdf.de\/pressemitteilung\/neues-portfolio-gemeinsamer-programme\">To the press release<\/a><\/h3><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>From 1 January 2027, ARD and ZDF will be reorganising their joint channel portfolio. As part of the implementation of the Reform Treaty, the linear channels ARD Alpha, Tagesschau24 and One will become\u2026<\/p>","protected":false},"author":18,"featured_media":33443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53,49],"tags":[],"class_list":["post-33442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news","category-transaktionen"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=33442"}],"version-history":[{"count":6,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33442\/revisions"}],"predecessor-version":[{"id":33449,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33442\/revisions\/33449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/33443"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=33442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=33442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=33442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}