{"id":33481,"date":"2026-03-09T12:28:11","date_gmt":"2026-03-09T11:28:11","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=33481"},"modified":"2026-03-09T12:31:04","modified_gmt":"2026-03-09T11:31:04","slug":"netflix-relies-on-ki-in-film-production","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/03\/09\/netflix-setzt-auf-ki-in-der-filmproduktion\/","title":{"rendered":"Netflix relies on AI in film production"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33481\" class=\"elementor elementor-33481\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"152\" data-end=\"576\">Netflix is investing in the future of film production - specifically with artificial intelligence. The streaming company has acquired the small US start-up <strong data-start=\"305\" data-end=\"322\">InterPositive<\/strong> which specialises in AI tools for film production. With just 16 employees, the company develops software that analyses filmed footage and supports the crew with lighting, colour correction, image optimisation and continuity.<\/p><p data-start=\"578\" data-end=\"879\">In contrast to generative AI, which creates films autonomously, this is about <strong data-start=\"654\" data-end=\"703\">Practical support in day-to-day production<\/strong>. The technology helps to make processes more efficient, shorten production times and keep quality consistently high - without losing creative control.<\/p><p data-start=\"881\" data-end=\"1116\">Strategically, Netflix is signalling that it is not just about content, but also about production infrastructure. The tools will initially be used internally and could also be made available to partner studios in the long term.<\/p><p data-start=\"1118\" data-end=\"1380\">This is an exciting example for the German film industry. Studios in this country are also increasingly experimenting with AI in post-production and VFX. Netflix shows that AI is not just hype, but a tool that <strong data-start=\"1332\" data-end=\"1377\">can improve real production processes<\/strong>.<\/p><p data-start=\"1382\" data-end=\"1536\">Netflix combines technology and the art of film to produce more efficiently - a trend that could be groundbreaking for the industry worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.filmtake.com\/production\/netflixs-ai-bet-on-the-future-of-film-production-technology-2\/\">FILMTAKE<\/a>\u00a0reports in detail.<\/p><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Netflix investiert in die Zukunft der Filmproduktion \u2013 und zwar gezielt mit k\u00fcnstlicher Intelligenz. Das Streaming-Unternehmen hat das kleine US-Startup InterPositive \u00fcbernommen, das auf KI-Tools f\u00fcr die Filmproduktion spezialisiert ist&#8230;.<\/p>","protected":false},"author":18,"featured_media":33482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-33481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=33481"}],"version-history":[{"count":7,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33481\/revisions"}],"predecessor-version":[{"id":33490,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33481\/revisions\/33490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/33482"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=33481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=33481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=33481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}