{"id":33613,"date":"2026-03-19T12:46:12","date_gmt":"2026-03-19T11:46:12","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=33613"},"modified":"2026-03-19T12:48:04","modified_gmt":"2026-03-19T11:48:04","slug":"prosiebensat-1-sells-marketing-specialist-to-pivotum-capital","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/03\/19\/prosiebensat-1-verkauft-vermarktungsspezialisten-an-pivotum-capital\/","title":{"rendered":"ProSiebenSat.1 sells marketing specialist to Pivotum Capital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33613\" class=\"elementor elementor-33613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"190\" data-end=\"442\">Unterf\u00f6hring, <span data-olk-copy-source=\"MessageBody\">, 19 March 2026<\/span> - The <strong data-start=\"209\" data-end=\"236\">ProSiebenSat.1 Media SE<\/strong> sells its marketing companies <strong data-start=\"275\" data-end=\"284\">esome<\/strong> (Connected TV) and <strong data-start=\"304\" data-end=\"315\">Kairion<\/strong> (Retail Media) to the holding company <strong data-start=\"363\" data-end=\"382\">Pivotum Capital<\/strong>. The transaction is expected to be completed in April 2026.<\/p><p data-start=\"444\" data-end=\"608\">With the sale, ProSiebenSat.1 is focussing more strongly on its core entertainment business and the cross-platform marketing of TV and video content.<\/p><ul data-start=\"610\" data-end=\"821\"><li data-section-id=\"qz9qjs\" data-start=\"610\" data-end=\"714\"><p data-start=\"612\" data-end=\"714\"><strong data-start=\"612\" data-end=\"621\">esome<\/strong> offers digital advertising solutions for streaming platforms and optimises campaigns according to KPIs.<\/p><\/li><li data-section-id=\"2thzid\" data-start=\"715\" data-end=\"821\"><p data-start=\"717\" data-end=\"821\"><strong data-start=\"717\" data-end=\"728\">Kairion<\/strong> operates a technology platform for online retailers, particularly in the healthcare sector.<\/p><\/li><\/ul><p data-start=\"823\" data-end=\"975\"><strong data-start=\"823\" data-end=\"842\">Pivotum Capital<\/strong> supports the further development of digital business models and strengthens the products, technology and market position of the portfolio companies.<\/p><p data-start=\"977\" data-end=\"1111\">The transaction shows how German media companies are increasingly focussing their portfolios on entertainment and digital marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.prosiebensat1.com\/en\">Company website<\/a><\/p><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Unterf\u00f6hring, , 19 March 2026 \u2013 ProSiebenSat.1 Media SE is selling its marketing companies esome (Connected TV) and Kairion (Retail Media) to the investment firm Pivotum Capital. The transaction is due to take place in April\u2026<\/p>","protected":false},"author":18,"featured_media":33614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53,49],"tags":[],"class_list":["post-33613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news","category-transaktionen"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=33613"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33613\/revisions"}],"predecessor-version":[{"id":33618,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/33613\/revisions\/33618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/33614"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=33613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=33613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=33613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}