{"id":34033,"date":"2026-04-16T08:25:24","date_gmt":"2026-04-16T07:25:24","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=34033"},"modified":"2026-04-16T08:26:19","modified_gmt":"2026-04-16T07:26:19","slug":"ki-meets-film-industry-mtm-special-ai-media-in-munich","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/04\/16\/ki-trifft-filmwirtschaft-mtm-special-ai-media-in-muenchen\/","title":{"rendered":"AI meets the film industry: MTM Special \"AI &amp; MEDIA\" in Munich"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34033\" class=\"elementor elementor-34033\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"67\" data-end=\"351\">On 21 and 22 April, the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Munich University of Television and Film<\/span><\/span> The MTM Special \"AI &amp; MEDIA\" will be the meeting place for industry experts, creatives and decision-makers. <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Artificial intelligence<\/span><\/span> as a key driver of film, TV and media production.<\/p><p data-start=\"353\" data-end=\"665\">The event, organised by the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Media Days Munich<\/span><\/span>sees itself as a platform for dialogue between technology, content and business. The aim is not only to present current developments, but also to critically categorise them and develop concrete perspectives for the industry.<\/p><p data-start=\"667\" data-end=\"939\">Central questions of the film industry will take centre stage: How are AI-supported tools changing production processes? What new forms of storytelling are emerging? And what impact will automated workflows have on budgets, quality and creative collaboration?<\/p><p data-start=\"941\" data-end=\"1238\">The programme combines keynote speeches, panel discussions and in-depth masterclasses. The programme covers both technological fundamentals and strategic decisions - from the integration of AI into existing production pipelines to new business models and value chains.<\/p><p data-start=\"1240\" data-end=\"1630\">Another focus is on the interface between creativity and efficiency: AI opens up new possibilities for scalable content and personalised formats, but at the same time presents producers and clients with fundamental trade-offs. Questions of authorship, control of sensitive content and the role of human creativity remain central to the debate.<\/p><p data-start=\"1632\" data-end=\"2035\" data-is-last-node=\"\" data-is-only-node=\"\">With its focus on practical insights and cross-industry dialogue, the MTM Special \"AI &amp; MEDIA\" is positioning itself as an important source of inspiration for the future direction of the film and media industry. Especially in a phase of profound transformation, the event offers orientation - and shows how closely technological innovation and creative production are now interlinked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source: Media Days Munich: <a href=\"https:\/\/medientage.de\/mtm-special-ai-media-2026\/\"><em data-start=\"145\" data-end=\"200\">MTM Special \"AI &amp; MEDIA\" - Programme and information<\/em><\/a><\/p><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Am 21. und 22. April wird die Hochschule f\u00fcr Fernsehen und Film M\u00fcnchen zum Treffpunkt f\u00fcr Branchenexpert:innen, Kreative und Entscheider: Beim MTM Special \u201eAI &amp; MEDIA\u201c r\u00fcckt die K\u00fcnstliche Intelligenz&#8230;<\/p>","protected":false},"author":18,"featured_media":34034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-34033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=34033"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34033\/revisions"}],"predecessor-version":[{"id":34038,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34033\/revisions\/34038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/34034"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=34033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=34033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=34033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}