{"id":34047,"date":"2026-04-16T09:15:05","date_gmt":"2026-04-16T08:15:05","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=34047"},"modified":"2026-04-16T09:17:01","modified_gmt":"2026-04-16T08:17:01","slug":"rbb-comprehensively-reorganises-management-and-communication","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/04\/16\/rbb-baut-fuehrung-und-kommunikation-umfassend-um\/","title":{"rendered":"rbb comprehensively reorganises management and communication"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34047\" class=\"elementor elementor-34047\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"120\" data-end=\"288\">Rundfunk Berlin-Brandenburg (rbb) is fundamentally reorganising its management structure and bundling central areas of communication and the second management level.<\/p><p data-start=\"290\" data-end=\"543\">The previous \"Press and Information\" and \"Marketing and PR\" units will be merged into a new \"Communications\" department. Tina Kulow, who previously held management positions at SAP and Meta\/Facebook, among others, will take over as head.<\/p><p data-start=\"545\" data-end=\"773\">At the same time, the broadcaster is reducing its second management level from twelve to seven areas. In future, these will include Editor-in-Chief, Programme Management, Programme Development and Innovation as well as Technology and Infrastructure.<\/p><p data-start=\"775\" data-end=\"966\">New appointments include the positions of Editor-in-Chief (Georg Heil), Programme Management (Jana Cebulla) and Head of Programme Development and Innovation (Torsten Amarell).<\/p><p data-start=\"968\" data-end=\"1188\">rbb is talking about the most comprehensive structural reorganisation since it was founded. The aim is a more efficient organisation and a stronger focus on programming and transformation in public service broadcasting.<\/p><p data-start=\"1190\" data-end=\"1371\">For the film and media industry, the restructuring is primarily relevant as a signal for greater centralisation of programme and production decisions within the ARD network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/www.rbb-online.de\/unternehmen\/presse\/\">To the press release<\/a><\/h3><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Rundfunk Berlin-Brandenburg (rbb) stellt seine F\u00fchrungsstruktur grundlegend neu auf und b\u00fcndelt zentrale Bereiche der Kommunikation sowie der zweiten F\u00fchrungsebene. Die bisherigen Einheiten \u201ePresse und Information\u201c sowie \u201eMarketing und PR\u201c&#8230;<\/p>","protected":false},"author":18,"featured_media":34048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,47,53],"tags":[],"class_list":["post-34047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-fuehrungswechsel","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=34047"}],"version-history":[{"count":7,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34047\/revisions"}],"predecessor-version":[{"id":34055,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34047\/revisions\/34055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/34048"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=34047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=34047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=34047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}