{"id":34502,"date":"2026-05-06T12:45:55","date_gmt":"2026-05-06T11:45:55","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=34502"},"modified":"2026-05-06T12:49:09","modified_gmt":"2026-05-06T11:49:09","slug":"ddv-puts-ki-education-and-training-on-central-agenda-2026","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/05\/06\/ddv-setzt-ki-verguetung-und-ausbildung-auf-zentrale-agenda-2026\/","title":{"rendered":"DDV puts AI, remuneration and training on central agenda for 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"34502\" class=\"elementor elementor-34502\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"225\" data-end=\"504\">The <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">German Screenwriting Association<\/span><\/span> has defined its priorities for 2026 at its spring meeting in Potsdam. The focus will be on artificial intelligence, gender equality, remuneration issues and training the next generation of industry professionals.<\/p><p data-start=\"506\" data-end=\"725\">According to its own information, the association now has over 770 members and is continuing to grow. Its work is organised by a 13-member board and numerous thematic working groups.<\/p><h3 data-section-id=\"afc872\" data-start=\"727\" data-end=\"778\">AI and rights issues as a central point of conflict<\/h3><p data-start=\"780\" data-end=\"1080\">One focus of the agenda remains the use of artificial intelligence in film and series production. According to the association, producers, streamers and broadcasters are continuing to expand AI infrastructures, while the legal framework and utilisation models for authors are still unclear.<\/p><p data-start=\"1082\" data-end=\"1436\">The DDV particularly criticises the lack of transparency in the exploitation of rights. Authors are coming under increasing pressure to cede extensive usage rights without receiving clear information about the subsequent use of their works. The association is therefore calling for binding standards for transparency, remuneration and the protection of creative services.<\/p><h3 data-section-id=\"33jb7l\" data-start=\"1438\" data-end=\"1489\">Gender equality and fee structures<\/h3><p data-start=\"1491\" data-end=\"1691\">Remuneration structures within the industry also remain a key issue. According to the DDV, internal surveys conducted by the association continue to indicate a gender pay gap between male and female authors.<\/p><p data-start=\"1693\" data-end=\"1921\">With the objectives \u201e50:50\u201c and \u201eEqual pay for equal work\u201c, the association wants to systematically address the issue. According to the Executive Board, the responsible working group is working on concrete measures to equalise fees.<\/p><h3 data-section-id=\"1oyadqm\" data-start=\"1923\" data-end=\"1972\">Progress on common remuneration rules<\/h3><p data-start=\"1974\" data-end=\"2289\">In the area of remuneration models, DDV refers to existing agreements with major market participants. In recent months, agreements have been concluded with the <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">ARD<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Netflix<\/span><\/span> and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">RTL Germany<\/span><\/span> has been finalised.<\/p><p data-start=\"2291\" data-end=\"2405\">Further negotiations are underway and the association is also seeking a corresponding regulation for the cinema sector.<\/p><h3 data-section-id=\"c0v0bt\" data-start=\"2407\" data-end=\"2445\">Focus on training and young talent<\/h3><p data-start=\"2447\" data-end=\"2700\">The training situation for screenwriters at universities is now coming more into focus. The association reports growing discontent, especially among younger members, and announces a comprehensive analysis of teaching at German training centres.<\/p><h3 data-section-id=\"1l65hgk\" data-start=\"2702\" data-end=\"2742\">Conclusion: Association sees itself on the upswing<\/h3><p data-start=\"2744\" data-end=\"3013\">Finally, the board emphasises the internal cohesion and the growing importance of the association within the industry. The DDV continues to describe itself as being on the \u201eupswing\u201c and sees itself as the central organisation representing the interests of screenwriters in Germany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/drehbuchverband.de\/articles\/drehbuchverband-auf-erfolgskurs-ddv-vorstand-beschliesst-aktuelle-agenda-auf-seiner-fruehlingsklausur-in-potsdam\">To the press release<\/a><\/h3><h5>\u00a0<\/h5><h5>Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Deutscher Drehbuchverband hat bei seiner Fr\u00fchlingsklausur in Potsdam seine inhaltlichen Schwerpunkte f\u00fcr 2026 festgelegt. Im Mittelpunkt stehen dabei K\u00fcnstliche Intelligenz, Geschlechtergerechtigkeit, Verg\u00fctungsfragen sowie die Ausbildung des Branchennachwuchses. Der Verband&#8230;<\/p>","protected":false},"author":18,"featured_media":34503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-34502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=34502"}],"version-history":[{"count":7,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34502\/revisions"}],"predecessor-version":[{"id":34510,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34502\/revisions\/34510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/34503"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=34502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=34502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=34502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}