{"id":34527,"date":"2026-05-07T12:31:12","date_gmt":"2026-05-07T11:31:12","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=34527"},"modified":"2026-05-07T12:36:03","modified_gmt":"2026-05-07T11:36:03","slug":"young-target-groups-stabilise-cinema-attendance-worldwide-study-sees-opportunities-and-risks","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/05\/07\/junge-zielgruppen-stabilisieren-kinobesuch-weltweit-studie-sieht-chancen-und-risiken\/","title":{"rendered":"Global Cinema Federation sees stable trends in the cinema market"},"content":{"rendered":"
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Global cinema usage will be more stable in 2026 than many expected - driven in particular by younger target groups. This is the conclusion of the current Global Moviegoer Survey 2026<\/em><\/a> the Global Cinema Federation<\/span><\/span> is the result. The organisation's third global audience survey paints a differentiated but overall positive picture for the cinema industry.<\/p>

Young target groups as growth drivers<\/h3>

The positive trend is particularly evident among the under 25s. 78% of this group stated that they had seen as many or even more films at the cinema in the last six months than before. This confirms that cinema remains a relevant leisure medium even in a generation that has grown up with streaming services.<\/p>

Emotional loyalty also remains high: 59 per cent of young cinema-goers would actively recommend the cinema experience to others - an important indicator of the cultural relevance of the medium.<\/p>

Cinema remains a highly engaging experience<\/h3>

Across all age groups, the study shows that cinema continues to have a strong emotional connection. 73 per cent of respondents state that going to the cinema has a positive impact on their well-being. Among frequent cinema-goers - defined as people who go to the cinema more than twelve times a year - this figure even rises to 92 per cent.<\/p>

The cinema is thus clearly asserting itself as a social and emotional experience that goes beyond pure film reception.<\/p>

Demand remains stable - despite streaming competition<\/h3>

General expectations towards the cinema also remain positive: 70% of cinema-goers surveyed said they were looking forward to going to the cinema in 2026. This represents a slight increase compared to the previous year.<\/p>

At the same time, however, the study also shows a small but growing shift: seven per cent of respondents generally prefer to watch films at home - a minimal but slight increase for the first time compared to the previous survey.<\/p>

Cinema windows have a significant impact on visitor behaviour<\/h3>

A key finding of the study concerns the so-called window policy between cinema exploitation and streaming. The data shows a clear correlation: the shorter the expected cinema window, the less often people go to the cinema.<\/p>

  • With a maximum window of one month, an average of 3.1 fewer cinema visits are reported<\/li>
  • For one to two months it is 2.5 less<\/li>
  • For three to five months 2.1 less<\/li>
  • Even with six months or more, the decline is still 1.6 films<\/li><\/ul>

    The results indicate that the perception of exclusivity in the cinema plays a decisive role in the frequency of visits.<\/p>

    Stability with structural areas of tension<\/h3>

    Overall, the Global Cinema Federation study paints a stable picture of global cinema use. Young target groups in particular are contributing to the positive development and continue to see cinema as a relevant cultural venue.<\/p>

    At the same time, there are structural challenges: The perception of shortened screening windows and increasing competition from home cinema offerings are having a measurable impact on viewing behaviour.<\/p>

    For the cinema industry, one thing remains clear: the demand is there - but the decisive factor is the framework conditions under which cinema continues to be positioned as an exclusive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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    Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Die weltweite Kinonutzung zeigt sich 2026 stabiler als vielfach erwartet \u2013 insbesondere getragen von j\u00fcngeren Zielgruppen. Das geht aus der aktuellen Global Moviegoer Survey 2026 der Global Cinema Federation hervor….<\/p>","protected":false},"author":18,"featured_media":34528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-34527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=34527"}],"version-history":[{"count":5,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34527\/revisions"}],"predecessor-version":[{"id":34534,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34527\/revisions\/34534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/34528"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=34527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=34527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=34527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}