{"id":34923,"date":"2026-06-01T09:57:35","date_gmt":"2026-06-01T08:57:35","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=34923"},"modified":"2026-06-01T09:58:37","modified_gmt":"2026-06-01T08:58:37","slug":"ffa-cinema-reach-increases-generational-shift-continues","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/06\/01\/ffa-kino-reichweite-steigt-generationenverschiebung-setzt-sich-fort\/","title":{"rendered":"FFA: Cinema reach on the rise, generational shift continues"},"content":{"rendered":"
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In 2025, the German cinema landscape will show signs of a slight recovery, alongside structural changes in the audience. According to the latest FFA study, \u201eCinema-goers\u201d\u201cBy 2025\u201d, 31 per cent of the population living in Germany went to the cinema at least once last year \u2013 an increase of two percentage points compared with 2024. In total, this amounts to around 23.4 million cinema-goers<\/em>domestically, an increase of around eight per cent year-on-year.<\/p>

Despite this growth, figures remain below the pre-crisis level of 2019, when 38 per cent of the population still went to the cinema. The frequency of cinema visits also fell slightly: on average, 3.8 tickets were purchased per cinema-goer, a very slight decrease on the previous year.<\/p>

This trend is particularly evident in the area of German productions: the number of cinema admissions for German films rose by 35 per cent to 13.3 million. This means that domestic films are once again making a significant contribution to the market\u2019s overall performance.<\/p>

Structurally, the cinema-going audience continues to shift towards older age groups. Whilst ticket sales among the over-30s increased, they fell, particularly among 10- to 29-year-olds. The average age of cinema-goers rose to 40.6 years \u2013 an increase of 1.4 years compared with the previous year.<\/p>

The picture is also mixed when it comes to usage: just under half of cinema-goersIn Germany, people go to the cinema only once a year, whilst around a third go two or three times. Very regular cinema-goers<\/em>Inpatients (seven or more visits a year) still account for around ten per cent.<\/p>

Among the year\u2019s most successful films, *Manitu\u2019s Canoe* dominated across several target audiences. Among younger viewers, however, *A Minecraft Film* proved more popular.<\/p>

Overall, the study suggests that the cinema market has stabilised but has not yet fully recovered \u2013 with older target groups becoming increasingly important and successful individual hits continuing to play a key role in its overall development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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To the press release<\/a><\/h3>
\u00a0<\/h5>
Picture: \u00a9 Paxabay<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Die deutsche Kinolandschaft zeigt 2025 eine leichte Erholung bei gleichzeitig strukturellem Wandel im Publikum. Laut der aktuellen FFA-Studie \u201eKinobesucherinnen 2025\u201c waren 31 Prozent der in Deutschland lebenden Bev\u00f6lkerung im vergangenen…<\/p>","protected":false},"author":18,"featured_media":34924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-34923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=34923"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34923\/revisions"}],"predecessor-version":[{"id":34928,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/34923\/revisions\/34928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/34924"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=34923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=34923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=34923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}