{"id":35568,"date":"2026-07-03T09:13:36","date_gmt":"2026-07-03T08:13:36","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=35568"},"modified":"2026-07-03T09:18:41","modified_gmt":"2026-07-03T08:18:41","slug":"screenforce-2026-disney-and-warner-bros-discovery-unveil-new-strategies-for-free-to-air-tv","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/07\/03\/screenforce-2026-disney-und-warner-bros-discovery-stellen-neue-strategien-fuer-das-free-tv-vor\/","title":{"rendered":"Screenforce 2026: Disney and WBD are setting new trends in TV"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

At the Screenforce Festival 2026, The Walt Disney Company and Warner Bros. Discovery presented their strategic plans for the German free-to-air TV market. The focus was on the further development of the channel brands and new programming initiatives.<\/p>

Disney has announced that it will relaunch the Disney Channel at the turn of the year in Disney TV<\/strong> to be renamed. In future, the channel is set to offer more content aimed at adult audiences alongside its established children\u2019s and family programming, including series, crime programmes and feature films in the evening. At the same time, dedicated programming slots for children will remain in place. In addition, the company unveiled the new German-language Hulu Original \u201eUnder the Ice\u201c<\/strong> a film, the shooting of which is due to begin in Switzerland.<\/p>

Warner Bros. Discovery has focused on positioning its channel brands and expanding its own content. According to the company, TELE 5 remains a key destination for science fiction fans, with an extensive special programme to mark the 60th anniversary of *Star Trek*. From 8 to 13 September, the channel will be showing series, feature films and an anniversary documentary featuring William Shatner and Jonathan Frakes.<\/p>

In the factual programming sector, Warner Bros. Discovery has announced new in-house productions for DMAX. These include the programmes \u201eFeuerwache 1 \u2013 Alarm in Ingolstadt\u201c and \u201eDie Helgol\u00e4nder\u201c, as well as new series of \u201e112: Feuerwehr im Einsatz\u201c, \u201e110 Hannover\u201c, \u201eSpeed Cops\u201c and \u201eDer Germinator\u201c. In addition, Eurosport is continuing its extensive live coverage of the Tour de France.<\/p>

With their announcements, both media companies underlined their strategy of further developing linear television through clearly positioned brands, new content and closer integration with their streaming services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sources:<\/strong> Warner Bros. Discovery, \u201eScreenforce Festival 2026 \u2013 Highlights from Warner Bros. Discovery\u201c<\/em><\/a>; public announcements by The Walt Disney Company at the Screenforce Festival 2026; MEEDIA, \u201eDisney announces the rebranding of the Disney Channel and a new Hulu Original\u201c<\/em><\/a> .<\/p>

\u00a0<\/h5>
Image: \u00a9 Unsplash<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Beim Screenforce Festival 2026 haben The Walt Disney Company und Warner Bros. Discovery ihre strategischen Pl\u00e4ne f\u00fcr den deutschen Free-TV-Markt vorgestellt. Im Mittelpunkt standen die Weiterentwicklung der Sendermarken sowie neue…<\/p>","protected":false},"author":18,"featured_media":35569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-35568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=35568"}],"version-history":[{"count":5,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35568\/revisions"}],"predecessor-version":[{"id":35574,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35568\/revisions\/35574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/35569"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=35568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=35568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=35568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}