{"id":35663,"date":"2026-07-09T11:53:46","date_gmt":"2026-07-09T10:53:46","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=35663"},"modified":"2026-07-09T11:55:31","modified_gmt":"2026-07-09T10:55:31","slug":"swr-appoints-torsten-amarell-as-head-of-show-factual","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/07\/09\/swr-beruft-torsten-amarell-zum-leiter-von-show-factual\/","title":{"rendered":"SWR appoints Torsten Amarell as Head of Show & Factual"},"content":{"rendered":"
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S\u00fcdwestrundfunk (SWR) is appointing a new head of its entertainment department: Torsten Amarell will take over as head of the department on 1 August Entertainment & Factual<\/strong>. The experienced programme maker is moving from Rundfunk Berlin-Brandenburg (rbb) to SWR and will be responsible for driving forward the further development of entertainment formats and the expansion of digital services.<\/p>

Amarell is thus taking on a key role within SWR Entertainment. His responsibilities include, amongst other things, the strategic development of the non-linear portfolio and the management of major entertainment brands. These include ARD\u2019s lead role in the \u201eEurovision Song Contest\u201c<\/strong>, the SWR classic \u201eDo you get the joke?\u201c<\/strong> as well as the formats \u201eTell the truth\u201c<\/strong> and \u201eSchlager Fun with Andy Borg\u201c<\/strong>.<\/p>

Experience gained at several ARD broadcasters<\/h3>

Torsten Amarell has many years\u2019 experience within the public service media sector. In recent years, he has worked for various ARD member broadcasters, including Norddeutscher Rundfunk (NDR), Mitteldeutscher Rundfunk (MDR) and, most recently, rbb.<\/p>

At rbb, Amarell was most recently responsible for the strategic programme portfolio, innovation and the development of new services. He had been Head of the Society Department there since 2020.<\/p>

SWR Programme Director Clemens Bratzler describes Amarell as an \u201eexperienced and well-connected programme maker\u201c who knows the ARD\u2019s structures very well and has demonstrated how successful entertainment can work across different platforms.<\/p>

Focus on new formats and digital analysis<\/h3>

With this staffing decision, SWR is signalling its commitment to the further integration of traditional television and digital platforms. In the public service sector in particular, media libraries, streaming services and digital formats tailored to specific target groups are becoming increasingly important.<\/p>

Amarell sees his new role primarily as an opportunity to further develop established brands and create new formats for various platforms. \u201eFrom Andy Borg to the Eurovision Song Contest \u2013 SWR\u2019s entertainment programmes reach people across generations,\u201c said Amarell on taking up his post.<\/p>

With this new appointment, SWR is strengthening its entertainment division and bringing on board a manager who is familiar with both traditional television structures and the current challenges of digital content development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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To the press release<\/a><\/h3>
Image: \u00a9 Unsplash<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Der S\u00fcdwestrundfunk (SWR) besetzt seine Unterhaltungsabteilung neu: Zum 1. August \u00fcbernimmt Torsten Amarell die Leitung der Abteilung Show & Factual. Der erfahrene Programmmacher wechselt vom Rundfunk Berlin-Brandenburg (rbb) zum SWR…<\/p>","protected":false},"author":18,"featured_media":35664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,53],"tags":[],"class_list":["post-35663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=35663"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35663\/revisions"}],"predecessor-version":[{"id":35668,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35663\/revisions\/35668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/35664"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=35663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=35663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=35663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}