{"id":35777,"date":"2026-07-29T11:37:28","date_gmt":"2026-07-29T10:37:28","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=35777"},"modified":"2026-07-29T11:38:50","modified_gmt":"2026-07-29T10:38:50","slug":"leonine-launches-a-unit-for-branded-and-creator-entertainment","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/07\/29\/leonine-gruendet-unit-fuer-branded-und-creator-entertainment\/","title":{"rendered":"LEONINE launches a unit for branded and creator entertainment"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"35777\" class=\"elementor elementor-35777\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8271d elementor-section-full_width elementor-section-height-default elementor-section-height-default creativo-sticky-disabled\" data-id=\"eb8271d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbcb817\" data-id=\"6bbcb817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74b76af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74b76af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">LEONINE Studios is reorganising its operations in the field of branded and creator entertainment. With the establishment of the unit <strong>LEONINE C_<\/strong> The company is pooling its expertise in the development and production of brand-funded content formats and collaborations with creators.<\/p><p class=\"isSelectedEnd\">The new unit falls under the remit of <strong>Jochen K\u00f6stler<\/strong>, Chief Production Officer for Non-Fiction at LEONINE Studios, and has its roots in the digital unit of i&amp;u Studios. The aim is to support brands and content partners in developing formats tailored to different communities and digital platforms.<\/p><p class=\"isSelectedEnd\">According to LEONINE, the company is responding to the growing importance of creator content and branded entertainment in the media market through this reorganisation. Various projects in this area have already been implemented in recent years, including the TikTok creator event <strong>Splash House<\/strong>, the YouTube channel <strong>GIVE IT A GO with OBI<\/strong> as well as the creator dating reality show <strong>Love Hunter<\/strong> with Twenty4Tim. It also includes the Creator marketing platform <strong>HOT \u2013 Home of Talents<\/strong> View the portfolio.<\/p><p class=\"isSelectedEnd\">\u201eWith LEONINE C_, brands and content partners can benefit from our expertise in entertainment and our network, and work with us to reach precisely the target audiences that are relevant to them,\u201c explains the CEO <strong>Fred Kogel<\/strong>. Given the growing demand for such services, bringing these areas of expertise together within a dedicated unit is the next logical step.<\/p><p class=\"isSelectedEnd\">Jochen K\u00f6stler emphasises that LEONINE C_ is designed to bring together the areas of communities, channels, creators, content and campaigns. The aim is to develop content that integrates organically into the media consumption habits of the respective target groups and effectively positions brands.<\/p><p>With this new unit, LEONINE Studios is further expanding its portfolio beyond traditional film and TV productions and strengthening its position in the growing market for creator- and brand-driven entertainment formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6f80f46 e-flex e-con-boxed creativo-sticky-disabled e-con e-parent\" data-id=\"6f80f46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;enable_creativo_sticky&quot;:&quot;disabled&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27580de elementor-widget elementor-widget-text-editor\" data-id=\"27580de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/www.leoninestudios.com\/news\/artikel\/leonine-studios-buendelt-entertainment-kompetenzen-fuer-branded-creator-entertainment-in-neuer-unit-leonine-c-21937\">To the press release<\/a><\/h3><h5>Image: \u00a9 Unsplash<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LEONINE Studios is reorganising its operations in the field of branded and creator entertainment. With the establishment of the LEONINE C_ unit, the company is bringing together its expertise in the development and production of\u2026<\/p>","protected":false},"author":18,"featured_media":35778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[53,49],"tags":[],"class_list":["post-35777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-transaktionen"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=35777"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35777\/revisions"}],"predecessor-version":[{"id":35782,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/35777\/revisions\/35782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/35778"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=35777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=35777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=35777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}