{"id":36544,"date":"2026-09-24T09:33:06","date_gmt":"2026-09-24T08:33:06","guid":{"rendered":"https:\/\/intelligence.ensider.de\/?p=36544"},"modified":"2026-09-24T09:34:05","modified_gmt":"2026-09-24T08:34:05","slug":"studio-hamburg-brings-together-expertise","status":"publish","type":"post","link":"https:\/\/intelligence.ensider.de\/en\/2026\/09\/24\/studio-hamburg-buendelt-ki-kompetenz\/","title":{"rendered":"Studio Hamburg brings together AI expertise"},"content":{"rendered":"
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Studio Hamburg Production Group (SHPG) is expanding its AI strategy and will in future centralise the relevant activities across the group. To this end, the production group has set up a new \u201eAI Transformation\u201c function. Christian Sieh will take charge as Head of AI Transformation.<\/p>

Sieh is set to drive forward the use of artificial intelligence across SHPG\u2019s twelve production subsidiaries. The focus is not solely on the efficiency of existing processes: AI is also intended to open up new production opportunities and business areas for the group. To this end, Sieh aims to bring together existing expertise from the individual companies and establish a group-wide network of AI contacts.<\/p>

Sieh brings practical experience from his previous role at SHPG. Since October 2025, he has been setting up his own AI unit for AI-generated video content at Alwayson Production, a subsidiary of Riverside Entertainment. Among the projects is the AI-animated short series *Die Bremer Stammtischmusikanten* by author Schlecky Silberstein, commissioned by Radio Bremen and NDR, which launched in August 2026. The unit will be led by Ari Flieger going forward.<\/p>

SHPG Managing Director Michael Lehmann describes the integration of AI into work processes as a \u201ekey strategic component\u201c for the group. Sieh selbst states that it views AI primarily as a tool designed to support creative professionals in carrying out their work whilst also enabling more cost-effective productions.<\/p>

Before joining SHPG, Sieh worked at NDR, most recently as deputy editor-in-chief of \u201eextra 3\u201c. There, he also worked on AI and, amongst other things, initiated the development of an internal AI interface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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To the press release <\/strong><\/a><\/p>

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Image: \u00a9 Unsplash<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Die Studio Hamburg Production Group (SHPG) baut ihre KI-Strategie aus und b\u00fcndelt die entsprechenden Aktivit\u00e4ten k\u00fcnftig gruppenweit. Daf\u00fcr hat die Produktionsgruppe die neue Stabsstelle \u201eAI Transformation\u201c geschaffen. Die Leitung \u00fcbernimmt…<\/p>","protected":false},"author":18,"featured_media":36545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-minimal.php","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[51,47,53],"tags":[],"class_list":["post-36544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmwirtschaft","category-fuehrungswechsel","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/36544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/comments?post=36544"}],"version-history":[{"count":4,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/36544\/revisions"}],"predecessor-version":[{"id":36549,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/posts\/36544\/revisions\/36549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media\/36545"}],"wp:attachment":[{"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/media?parent=36544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/categories?post=36544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligence.ensider.de\/en\/wp-json\/wp\/v2\/tags?post=36544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}