Name: Netflix, Inc.
Foundation: 29 August 1997
Founders: Reed Hastings, Marc Randolph
Headquarters: Los Gatos, California, USA
Corporate structure and business areas
Netflix, Inc. is a leading provider of streaming services and production company for films and series. The company offers a wide range of entertainment content, including original series, films, documentaries and more, which can be streamed over the internet on a variety of devices.
Business units
Streaming services:
- Netflix USA: The core business of Netflix, which serves the American market.
- International streaming: Distribution of streaming services in over 190 countries worldwide.
Content production:
Original Programming: Development and production of own content, known as "Netflix Originals".
Licensed content: Acquisition of licences for content from other production companies and studios.
European and German locations
Netflix has significantly expanded its presence in Europe, particularly in Germany, in order to promote local production and better cater to specific market requirements.
European locations
Amsterdam, Netherlands:
European Headquarters: Administration and coordination of European activities.
Functions: Marketing, finance, legal, customer service and more.
London, United Kingdom:
Production offices: Centre for the development and production of British content.
Functions: Creative development, production management.
German locations
Berlin, Germany:
Head office for the German-speaking market: administration and operational tasks for Germany, Austria and Switzerland.
Production: Location for the development and production of German content, including original series and films.
Functions: Marketing, PR, content acquisition, production.
Munich, Germany:
Additional offices: Support for the Berlin headquarters and specific projects in the areas of production and marketing.
Responsible for production
Production responsibility at Netflix lies in the hands of several key people and teams who work closely together to ensure the consistently high quality of the content.
Ted Sarandos: Chief Content Officer (CCO) and Co-CEO.
Responsibilities: Overall management of content strategy and production decisions.
Bela Bajaria: Head of Global TV.
Responsibilities: Lead global television production, including the development and production of original series worldwide.
Regional Heads of Production:
Europe: Managers and teams in the European offices who are responsible for production in their respective regions.
Germany: Local production managers in the Berlin and Munich offices who develop and produce German content.
Germany
As of May 2024, the known key figures for German-speaking countries are at Netflix:
Katja Hofem: Vice President Content, DACH (Germany, Austria, Switzerland)
Responsibilities: Provide leadership and strategy for content in the DACH region, including original content development and production as well as licensed content acquisition.
Sasha Bühler: Director of International Original Film, DACH
Responsibilities: Managing the production and development of original films in the DACH region.
Kai Finke: Director of Content Acquisition, DACH
Responsibilities: Acquisition and management of licences for third-party content in the DACH region.