You're always smarter afterwards. We are quick to offer explanations after the event. This applies to the Euro2024, stock market prices and cinema successes. Establishing a cause-and-effect relationship or even a risk impact assessment in advance is a fine art that producers base their decisions on every (filming) day. Politics and business could learn a lot from this and avoid making the wrong decisions. A gut feeling learnt from experience points the way with a high hit rate. Futurising scenarios from past values is often doomed to failure. And reality is very close to the project business because many processes are individual and cannot be standardised.

We try to confirm our opinion with current findings and establish connections, even if these do not exist. We ignore new information that contradicts our convictions. Our brain always works in association mode. This makes events seem logical and less frightening to us. If we have a preconceived opinion, we try to confirm it. If several events happen at the same time, we establish a supposed correlation.

"The Swimmer Body Illusion" is a typical phenomenon: we admire the bodies of swimmers and start swimming ourselves in order to shape our own bodies. No matter how much we train, it doesn't work out, because the athlete doesn't have the body from swimming, but the physical characteristics make success in sport possible in the first place. This is one of 52 misconceptions that Rolf Dobelli criticises in "The art of clear thinking" (by the way also as Audiobook with a free trial subscription from Audible).

This is precisely why the "Talent Summit" panel discussion at the Munich Film Festival so exciting last week. There are many articles about new tech tools and exciting applications on Ensider.combut what does everyday reality actually look like? How actively do different people use artificial intelligence in their everyday lives? What is really getting better through technology and who has already tested the possibilities themselves? Actress Daniela Kiefer, blogger and production manager Laura Klein and film funding specialist Annelena Köhler had different experiences and shared their thoughts with the audience. Prof Corinna Mehner from the HFF and, like Annette Reeker, a successful producer, reported on the almost unlimited possibilities, much of which is still in its infancy. The HFF draws on first-hand knowledge for this, with its own professorship for AI. Thorsten Schaumann also explained the use of AI at the Hof International Film Festival.

Laura Klein received a round of applause for her work as a blogger for "Stories of Her", which give victims of sexualised violence a platform. Annette Reeker reported on her beginnings in the film world and how the image of women, but also their self-confidence, had already changed. The panellists agreed that there is still a lot of room for improvement. Even this high-calibre panel was unable to conclusively clarify which measures would have the best impact on justice.

At the next Executive Networking in Munich on 24 July 2024, Ensider:Partners will have the opportunity to discuss the latest developments in funding and international productions.

Your Ensider:Team
(Author: Markus Vogelbacher)

  Image by IFP