Munich, 11 July 2024 

Christian Ehrling has a strong background in IT services, digitalisation and transformation. Most recently, he worked in the management of a leading digital agency, where he played a key role in the successful implementation of transformation projects that significantly increased the company's growth. His experience and expertise in these areas will be a valuable asset to PHAROS. In addition to his new role at PHAROS, Ehrling will remain Executive Director at SL Unternehmensbeteiligungsgesellschaft mbH, the shareholder of PHAROS.

Josef Reidinger, who will remain on board as Managing Director of Media Services GmbH, is looking forward to working with Christian Ehrling: "In Christian, we have gained an exceptionally competent and experienced colleague who shares our vision and our goals," says Reidinger. "His expertise in IT and digitalisation will help us to further optimise our internal processes, consolidate our market position and address future issues."

Christian Ehrling will focus in particular on the areas of technology, innovation and commercial management. Another of Christian Ehrling's goals is to make PHAROS a "place to be" for creative people. "The PHAROS team is highly motivated and defines professional standards. We want to build on this strong foundation. In an industry that thrives on emotion and creativity, it is crucial to attract the best talent and keep them coming back," he explains. "We want to create a working environment that is inspiring and supportive, where creative minds can realise their ideas and achieve great things together with us."

The combined skills and experience of Josef Reidinger and Christian Ehrling are an excellent basis for leading the company into a successful future together with the team.