Ensider was once again able to organise the Talent Summit at the Munich Film Festival. Thanks to the support of the FFF FilmFernsehFonds Bayern and the co-organisers adag payroll service, Black Forest Studiosthe Italian service producer Cattleya, International Film Partners, Ludwig camera hire, OneGate Media and Optical Art and the Hilton Munich City 100 guests accepted the invitation to the panel discussion. We wanted to find out how AI influences the everyday lives of filmmakers, what considerations result from this and what challenges currently need to be overcome.

The panellists' statements largely coincided with many other conversations in recent months: AI could massively change the specific area of activity and work, but AI currently has hardly any visible influence on specific processes, although the vast majority are dealing with the topic.

Ensider frequently reports and comments on technological developments in the film industry. Innovations and the presentation of new opportunities are often given a lot of space. At the Talent Summit, we wanted to give those affected a voice. Now we have also asked the leading AI systems how they see our future. This feedback, which can hardly be called an "opinion" as AI systems do not have their own opinion, also reflects a broad spectrum.

Both humans and AI agreed that these were the biggest concerns when using AI:

• Legal uncertaintyThe data protection officer is responsible for any liability for the correctness of data and information as well as for the usability in terms of a legally secure chain of rights during utilisation.
• Transformation of society: How can we get everyone on board and how can we avoid rifts between the enthusiastic and the reluctant users?
• New intrinsic value: If classic screen value were more readily available, the number of effects would increase (similar to the use of video effects in TV in the 1990s). This reduces the value, while rare elements gain in value. Live performance, live content, authenticity (without filters), individual craftsmanship (outstanding acting) and physical skills (live experience) or the opportunities for interaction will increase in value.
• change process: There will be changes in the use of media content and its creation. This will change business models and, as a result, market participants. What sounds sober and technical harbours a threat to the existence of many. Bridges need to be built at an early stage. Think of the copying plant workers who for decades had to quickly produce further copies for cinemas on nights and weekends after cinema releases and were largely abandoned to their fate in the course of digitisation-related sorting.

The conclusion of the group of people involved:

• Efficiency effects: The use of AI can increase quality and/or reduce the use of resources. This should ultimately lead to higher product quality.
• Market development: Greater adaptability to individual user behaviour will open up new markets and increase the appeal of film as a narrative medium, including for users of interactive content.

The AI also has the following tips:

• Hyper-personalisation will change dramaturgy and user interaction. Instead of the generic identification figure for certain target groups, content and actions will adapt. Content distributors will develop towards this form of use.
• Based on other technological developments, jobs and tasks will shift. The constant transformation (from sailing ships to steamships, from horses to cars, from film labs to digital cameras) has constantly expanded markets. The overall economic benefit more than compensates for the individual transformation effort.

In general, we are already seeing a trend towards more centralised competence service providers and extreme sector providers. Simpler services are being combined in larger units and offered there with interface expertise as a comprehensive overall solution. Individual one-off solutions with short innovation cycles and a high proportion of specialised human knowledge are being provided by a growing number of experts.

In order to combine maximum creativity with the potential for synergy, production structures are expanding on the one hand, while on the other hand they are increasingly attracting creative people from all stages of the value chain - similar to the major studios 100 years ago.

With an alert mind and an interest in new developments, great opportunities and sustainable development can be derived overall. We look forward to accompanying you on this journey.

P.S. The AI systems used were: Opus Claude 3, ChatGPT 4.0 and Gemini Advanced.

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(Author: Markus Vogelbacher)