Bell Media and Warner Bros. Discovery (WBD) have extended their partnership for HBO and Max content while settling a legal dispute with Bell competitor Rogers. The new multi-year agreement, which comes 17 months after the last licence agreement, ensures that subscribers to Bell's streaming service Crave will continue to have access to an extensive library of premium content.
The new deal will also support the co-production of original Canadian content with global appeal and the licensing of Bell's original content for WBD platforms outside of Canada. Bell users will also have access to French-language content.
The settlement also ends the legal dispute over Bell's Discovery channels, which began in July when WBD signed a deal with Rogers for English-language lifestyle content that had previously run on Bell for 30 years.
The new content Bell is receiving includes HBO and Max originals such as The Last of Us, House of the Dragon and The White Lotus as well as films from the DC universe and blockbusters such as Barbie and Dune.
Bell Media's Stewart Johnston described the agreement as an important step in deepening the relationship with WBD and ensuring Crave's growth.
