Tobias Guter (47) will take over responsibility for marketing at Ad Alliance as General Director with immediate effect, succeeding Jörg Schommer, who left the company at his own request in spring 2024.
According to Press Release Tobias Guter reports to Lars-Eric Mann, Chief Marketing Officer Ad Alliance, and is responsible for the holistic internal and external presentation of the Ad Alliance. This includes the Ad Alliance's brand presence, the communication strategy across all relevant channels and the associated realisation of own events and presence at external trade events.
Lars-Eric Mann, CMO Ad Alliance: "Tobias Guter knows the Ad Alliance like the back of his hand and has played a key role in shaping the presence of the Ad Alliance in recent years. We know him as an extremely competent and committed doer. We are therefore very much looking forward to continuing our collaboration and are convinced that in his new role with increased responsibility he will drive the Ad Alliance's marketing even further forward."
Tobias Guter: "I have been involved in marketing with all its communicative facets for almost 20 years and feel particularly comfortable at the interface between content, creativity and technology. In this respect, I am now very much looking forward to working with the team to continue to stage the Ad Alliance effectively and at the same time to establish more data-driven processes in order to make our marketing fit for the crossover marketing of the future."
The graduate sound and image engineer began his career in 2005 at IP Deutschland (now Ad Alliance), where he has since held various positions of increasing responsibility within marketing, including responsibility for corporate design development and brand management, and most recently for B2B communication for all cross-portfolio and corporate strategy topics. In recent years, Tobias Guter has also played a leading role in the presentation of RTL Germany and the Ad Alliance at the Screenforce Festival and Screenforce Days.
To the Ad Alliance:
Ad Alliance is the marketing unit of RTL Deutschland. It is a leader in customised, cross-media brand communication and is responsible for marketing RTL Deutschland's channels and offerings as well as the video and technology specialist smartclip. The team also markets selected brands and genres for Media Impact and Bauer Advance as a service provider and proprietary trader. The portfolio comprises around 500 media brands as well as the TV, print, digital, ATV and audio genres - and thus reaches almost 100 per cent of people in Germany. Content consulting and the use of innovative technological solutions are part of the brand staging - from programmatic to context- and data-based advertising playout.
Source: RTL mediaContact: Laura Jane Czinczoll, Senior Manager Corporate Communications, +49 221 456-74202, laura.czinczoll@rtl.de
