The traditional Cologne production house i&u TV launches into the future with a new name: from 1 September 2025, the company will operate under the name i&u Studios GmbH. With this step, the company not only wants to sharpen its profile, but also emphasise its claim to be even more broadly positioned as a modern content company in the German market.

Continuity and further development

i&u, known for successful formats such as stern TV and major show events, remains true to its brand essence. At the same time, the change of name to i&u Studios signals a further development in terms of content and strategy. The new brand identity is intended to emphasise the production character more strongly and make visible the creative diversity with which the company has been setting standards in the TV and event business for decades.

Strengthening within LEONINE Studios

As part of the LEONINE Studios i&u remains closely integrated into a strong network. The change of name is a further component of LEONINE's overarching strategy to clearly position the production brands and sharpen their profiles. In future, i&u Studios will not only focus on the traditional TV business, but also on streaming formats, live events and new types of content.

Signal to the market

With this step, i&u is sending a clear signal: it wants to be recognised as a guarantor of quality content, even in an increasingly fragmented media environment. The new brand identity combines tradition and future - and shows that successful production companies can not only hold their own in the market, but also actively shape it.