Zattoo has won a new marketing mandate: From January 2026, the TV streaming provider will be responsible for the commercial marketing of HBO Max in Switzerland. The streaming service from Warner Bros. Discovery will be launched on the Swiss market at the same time.

HBO Max is one of the leading global streaming services and offers a broad portfolio of premium content: Series hits such as House of the Dragon, The Last of Us or Euphoriablockbuster films, reality formats and live sport. This gives Swiss viewers access to first-class productions from HBO, Warner Bros, DC and Max Originals as well as international cult classics such as Game of Thrones, The Sopranos or Sex and the City.

For Zattoo, the agreement means a Stronger position in the connected TV market. Advertisers and agencies benefit from the extended reach and precise targeting options that CTV offers in combination with classic TV strengths such as high awareness and advertising recall.

Matthias Heinze, SVP Commercial & Managing Director at Warner Bros. Discovery for Germany, Switzerland and Austria, emphasises: "Together with Zattoo, we are bringing our top content to advertising customers in Switzerland and creating new opportunities for premium marketing."

Roger Elsener, CEO of Zattoo, emphasises the strategic value of the partnership: "The collaboration with Warner Bros. Discovery not only strengthens our position in the Swiss advertising market, but also promotes the Connected TV segment as a whole."

With this co-operation, Zattoo is expanding its portfolio and consolidating its role as one of the leading CTV marketers in Switzerland - a further step in the growing competition for premium streaming and targeted advertising solutions.