ARD, ZDF, Deutschlandradio and Deutsche Welle have presented joint guidelines for the use of artificial intelligence. The aim is to use AI responsibly while upholding the public service remit.

At the centre is the "Human in the Loop" approach: Even with AI-generated content, the Editorial responsibility for humans. The broadcasters also undertake to Transparency and clear labelling when content is created using AI.

The Code also regulates the Responsible handling of data and refers Energy efficiency in AI applications. The companies also want to work more closely together, Exchange knowledge and pool their expertise in the field of AI.

With the Code, the public service media are setting an example for trustworthy, transparent and sustainable use of AI.