In 2025, people in Germany will have on average used media for almost 11 hours a day. According to the current Media usage analysis 2025 of the VAUNET - Association of Private Media of which 9 hours and 38 minutes or 88.5 % on audio and audiovisual content such as radio, television and audio and video streaming services. These figures remained stable compared to the previous year.

The analysis shows that radio, with an average of 4 hours and 19 minutes of daily use continues to play a significant rolefollowed by television and online video services. The average daily viewing time for television was 2 hours 55 minuteswhile online video usage was 1 hour 43 minutes increased. Video games contributed around 38 minutes to video consumption.

VAUNET emphasises that the reach of traditional media remains high: 85.7 % of the population aged 14 and over watched television regularly, 92.3 % regularly used audio or radio programmes. The daily reach for television and audio was 59.1 % and 75.1 % respectively.

In its press release, the association points out that despite growing digital use linear offerings such as television and radio remain central components of everyday media life remained, but at the same time Streaming services gain in importance. VAUNET sees this as an expression of the continuing relevance of audio and audiovisual media for society.

The complete analysis with detailed figures and developments in media use in 2025 is available on the Website of VAUNET viewable.