Rundfunk Berlin-Brandenburg (rbb) is fundamentally reorganising its management structure and bundling central areas of communication and the second management level.

The previous "Press and Information" and "Marketing and PR" units will be merged into a new "Communications" department. Tina Kulow, who previously held management positions at SAP and Meta/Facebook, among others, will take over as head.

At the same time, the broadcaster is reducing its second management level from twelve to seven areas. In future, these will include Editor-in-Chief, Programme Management, Programme Development and Innovation as well as Technology and Infrastructure.

New appointments include the positions of Editor-in-Chief (Georg Heil), Programme Management (Jana Cebulla) and Head of Programme Development and Innovation (Torsten Amarell).

rbb is talking about the most comprehensive structural reorganisation since it was founded. The aim is a more efficient organisation and a stronger focus on programming and transformation in public service broadcasting.

For the film and media industry, the restructuring is primarily relevant as a signal for greater centralisation of programme and production decisions within the ARD network.