The ProSiebenSat.1 media group is continuing its strategic reorganisation and is selling its US creator business Studio71 to the Los Angeles-based company Fixated LLC. With this step, the company is further withdrawing from international digital activities and consistently focussing on the entertainment business in German-speaking countries.

Studio71 US, which emerged from Collective Digital Studio founded in 2011 and has been part of the Group since 2015, operates an extensive network of content creators as well as a successful podcast business in North America. With recent annual revenue of EUR 246 million, the company is one of the major players in the US market. The transaction includes all of Studio71's US companies, while the operating business in German-speaking countries will remain within the Group.

Fixated LLC, which specialises in the creator economy, is taking over the business with the aim of helping creators scale their reach and revenue models. Financial details of the transaction were not disclosed.

For ProSiebenSat.1, the sale is part of a broader portfolio streamlining. The company had already previously disposed of several investments outside its core business. The realignment is intended to strengthen the position in the Entertainment segment and direct investments more specifically towards content and platforms in the DACH market.

As a result of the sale, the Group is adjusting its sales forecast for 2026 and expects a moderate decline compared to the previous year. Adjusted for portfolio and currency effects, however, slight growth is still expected. The company is once again forecasting a significant increase in the operating result (EBITDA).

With the sale of Studio71 US, ProSiebenSat.1 is emphasising its strategy of concentrating on the traditional media and entertainment business - a step that is also likely to be important for the further development of the German content market.