ProSiebenSat.1 has appointed Silke Kuisle as its new Chief Digital Business Officer. She takes on responsibility for the digital strategy and the Growth & Digital Business division with immediate effect. Kuisle succeeds Katharina Frömsdorf.

Her remit includes, amongst other things, the Joyn streaming platform, marketing, Seven.One Audio and Studio71. Kuisle is therefore responsible for key digital business areas within the group.

The 48-year-old is already familiar with ProSiebenSat.1 from her previous roles. Among other things, she was Head of Corporate Development and Managing Director of the former AVoD platform MyVideo.

Most recently, Kuisle served as Senior Vice President of Strategy at the German Football League (DFL), where she was responsible for corporate strategy. Prior to that, she worked as CFO at OneFootball, amongst other roles.

With Kuisle’s return, ProSiebenSat.1 is relying on an experienced digital manager to drive the further development of its digital business and, in particular, its streaming activities.