Rundfunk Berlin-Brandenburg (rbb) and MediaTech Hub Potsdam Management GmbH intend to work together to strengthen the technological competitiveness of Potsdam as a media hub. A cooperation agreement provides for the exchange of information on new media technologies and production processes, as well as the testing of innovative applications.

The focus is on regular forums for exchange and joint innovation projects. Among other things, the aim is to test artificial intelligence applications in controlled test environments. The rbb contributes its expertise in media production and distribution, whilst the MediaTech Hub facilitates access to start-ups, companies and research institutions.

The collaboration is intended to help assess technological developments at an early stage and identify potential areas of application for the media industry. For the Potsdam site, this networking offers the opportunity to intensify the transfer of knowledge between established media companies and technology providers. Particularly with regard to the use of AI and the further development of digital production processes, collaboration between the media industry and the technology sector is becoming increasingly important.

The partners did not initially specify any particular projects, investment figures or financial targets.