Traditional media companies are fighting for relevance in the face of digital disruption and are increasingly focussing on streaming and engaging experiences. Through a growing number of cross-sector acquisitions, companies are securing intellectual property (IP) to monetise it across multiple platforms and control the entire content value chain.
The film and media industry is undergoing a profound transformation as traditional media groups seek to reposition themselves in the digital era. More than 50 % of M&A deals in 2024 were cross-industry as companies increasingly focus on owning intellectual property (IP) that can be monetised across multiple platforms. Disney plans to sell its linear TV channels to focus on streaming (e.g. Disney+ and Hulu) and franchise IPs such as Marvel, Star Wars and Pixar. Warner Bros. Discovery (WBD), Comcast and Paramount are focusing on mergers and reorganisations to strengthen the streaming market. For example, Disney is planning to merge Hulu+ Live TV with FuboTV, while Paramount Global is opening up new prospects with a multi-billion dollar sale to Skydance Media.
The importance of traditional TV syndication is declining, while streaming exclusives dominate. Studios are increasingly focussing on direct-to-consumer models, with streaming platforms accounting for over 70 % of all new content in 2024. The trend is moving from pure media mergers to cross-industry acquisitions. Companies are focusing on IP that can be used not only for films, but also for merchandise, live events and digital platforms.
The future of the film and media industry belongs to companies that own IP and can monetise it across different channels. Competition is shifting from traditional TV broadcasters to an ecosystem of streaming, interactive experiences and cross-platform fan engagement.
FILMTAKE reports in detail.