The doubling of incentive funding by the federal government to 250 million euros has met with broad approval within the film industry. The reaction of the Production Alliance has been particularly strong: For the organisation representing the interests of German producers, the decision marks an urgently needed turning point for Germany as a production location.

Michelle Müntefering, CEO of the Production Alliance, praises the swift action of the new government. A decisive course has already been set in the first 100 days. According to the Alliance, the planned combination of financial support, investment commitment and rights retention could complete the long-awaited film reform. In Müntefering's view, film in Germany will once again be given the cultural and economic status it deserves.

The medium-term financial planning until 2029 is also seen as crucial: it not only provides more funds, but also a reliable perspective. For many production companies, which have been under strong international competitive pressure in recent years, this means new opportunities on an equal footing.

The production alliance also emphasises that the reform cannot work through money alone. Only clear rules on the reinvestment of streaming revenues and the retention of rights will ensure that value creation remains in the industry. This is particularly crucial for independent productions and cinema films.

All in all, the alliance sees the doubling of funding as a "strong signal" - not only financially, but also politically: German film is back on the agenda.