The Film- und Medienstiftung NRW has further developed its funding strategy and is presenting several new funding instruments for the audiovisual industry in North Rhine-Westphalia. The focus is on strengthening the early development phase of film, series and entertainment projects.

At the end of March, the foundation, together with the WDR the "Made in NRW" development initiative. With an annual volume of 300,000 euros, the programme supports producers from NRW who develop fictional or non-fictional projects together with regional talent.

Two further funding lines will now follow: series pilot funding and a new programme for entertainment and show formats. The series pilot funding programme is intended to support the production of pilot episodes that can hold their own in national and international competition. The aim is to support producers in developing marketable series concepts and to make it easier for them to position themselves vis-à-vis broadcasters, platforms and co-production partners.

With the funding line for show and entertainment formats, the Filmstiftung is responding to the growing importance of non-fictional content. These are regarded as central to the reach, audience loyalty and economic stability of NRW as a media location.

Managing Director Walid Nakschbandi emphasised that development is crucial for the quality and marketability of projects today. The new programmes are intended to create planning security and strengthen the industry's competitiveness.

Further funding modules are planned for 2026, including distribution funding and a programme for AI and technology-driven innovations in media production.

In addition, the CologneBonn Savings Bank The film festival will contribute a total of 300,000 euros over three years to the promotion of NRW talent and script development.