Already for the tenth time the ZDF organised the Day of the Producers. Around 300 participants gathered in Berlin for the industry exchange on Thursday, 12 September 2024. Once again this year, Director General Dr Norbert Himmler, Programme Director Dr Nadine Bilke and Editor-in-Chief Bettina Schausten presented ZDF's programme strategy.
"A creative, innovative and pluralistic producer landscape is crucial for the fulfilment of our programme mandate. Our role as an independent medium and a reliable source of information, education, culture, advice and entertainment has never been more important than it is today," says Director General Norbert Himmler.
Productive discussions between programme makers and the creative industries
The event served as a forum for exchanging ideas about future programme plans, opportunities for collaboration and topics of interest to the industry. A total of 19 workshops from almost all areas of the ZDF family provided space for productive discussions. This year's workshops focused on topics such as measuring the quality and success of ZDF programmes, fictional commissioned and co-productions as well as various workshops from the documentary and reportage sector.
As part of the traditional industry evening, ZDF invites you to a get-together, which offers further opportunities for personal dialogue.
The annual exchange serves to continuously improve co-operation between the creative industries and ZDF.
With more than 800 million euros per year, ZDF is the largest single client of the creative industries in Germany. The ZDF event is part of the Transparency initiative between ZDF and the Alliance of German Producers - Film & Television.
