At this year's TIFF, the market for film acquisitions remained weak despite the return of Hollywood stars. Few deals were concluded and protests drew attention away from the festival. Streaming platforms appear to be increasingly displacing the cinema industry.

TIFF's pre-eminent role in the awards season

"The Life of Chuck," directed by Mike Flanagan and starring Tom Hiddleston, has won this year's TIFF People's Choice Award, even though the film is still awaiting a distribution deal and has no release date. This unusual choice could help the film secure a distribution deal. TIFF has established itself as a major launching pad for Oscar contenders, with 12 of the last 14 People's Choice winners going on to be nominated for Best Picture, four of which have gone on to win the Oscar. This year, the festival seems more focused on showcasing films than launching them. In addition, US buyers are showing a noticeable caution in the marketplace.

TIFF negotiations: A Surprisingly Slow Season

Business at TIFF 2024 was subdued. Only a few major deals were concluded, which indicates a reluctance on the part of buyers, possibly due to the influence of streaming services. Significant buys included David Gordon Green's "Nutcrackers" through Hulu, "The Brutalist" by Brady Corbet through A24, and "Nonnas" from Netflix. Other major titles are still without a distributor.

Decline in European presence at TIFF: rising costs and limited deals as the cause

Despite presenting over 70 European productions and co-productions at the Toronto International Film Festival (TIFF), rising costs, fewer world premieres and reduced business have led many European buyers and sellers to reconsider the festival. Over the past five years, local business for European companies at TIFF has decreased significantly, mainly due to a lower buyer attendance and a programme that has less commercial appeal, as many European films have already premiered at Cannes or Venice. The flooding of the festival with films that are not part of the big American packages has exacerbated the situation, as these often do not receive the desired attention from buyers and media. This has led many in the industry to favour festivals such as Venice and San Sebastián, which are less expensive and more supportive.

FilmTake Away: Another year of distribution uncertainty

TIFF 2024 showed mixed results. While the glittering premieres and strong public interest underlined the festival's continuing appeal, weak market activity and uncertainty about the future of film screenings dampened the general mood. With few significant acquisitions and many high profile films still seeking distribution, this year's festival reflects an uncertain future for film festivals and the cinema experience. The film world is watching with interest to see how the festival will deal with these challenges.

FILMTAKE reports in detail.