Just a few months after the Skydance takeover by David Ellison, Paramount is undergoing a phase of radical reorganisation. Around 2,000 employees are losing their jobs, news teams are being downsized and the programme portfolio is being streamlined. The aim is to reduce costs and standardise the company structure - but internally, the rapid restructuring is causing uncertainty.

Loss of a key creative figure

The departure of Taylor Sheridan, the creator of the "Yellowstone" universe, is particularly hard. His productions were among the most-watched formats on Paramount+ and were important pillars in the international licensing business. With his move to NBCUniversal, the studio is losing a central creative and commercial pillar.

Growth with risk

Ellison plans to significantly expand film production: from around eight releases per year at present to up to 18 within three years. At the same time, production and marketing costs remain high, while cinema attendance figures are still below pre-crisis levels. Industry analysts therefore see a risk that the rapid growth will put further pressure on profit margins.

Technology as a promise for the future

A central component of the new strategy is the increased use of data analysis and artificial intelligence. Decisions about content and productions are to be made more data-based in future. However, observers emphasise that data alone cannot guarantee creative success - especially if proven talent is lost at the same time.

Plans for further mergers

Parallel to the internal reorganisation, Ellison is examining options for a takeover of Warner Bros Discovery. The aim would be to gain greater market strength over the major streaming providers by merging content and brands. However, experience from previous mergers shows that integration and debt management pose considerable challenges.

Between tradition and a new beginning

To stabilise the film series, Paramount is relying on well-known brands such as "Top Gun" and "Days of Thunder". At the same time, the studio is trying to revitalise the overburdened "Star Trek" franchise. This strategy shows the balancing act between nostalgia and the search for new impulses.

Outlook

Paramount is at a turning point: the new management is focussing on efficiency, technology and expansion, but risks losing creative substance in the process. Only the coming years will show whether the course taken will strengthen the studio in the long term or put it under further pressure.