Artificial intelligence is no longer a vision of the future, but a reality in the film industry. Whether in material development, financing models, on set, in post-production or in exploitation - AI technologies are already noticeably changing the industry. The key question is therefore no longer whether this change will take place, but how it will be organised.

This is precisely where the current debate within the German and European film industry comes in. While international markets such as the USA and parts of Asia focus strongly on technological innovation, speed and competition, Europe has traditionally taken a different approach: regulation, balance and consensus take centre stage. This approach is seen as a strength - but can also be a disadvantage when it comes to speed and innovation.

A key risk is that AI systems based on global data will increasingly favour content that „works“. This could put cultural diversity under pressure and reduce it in favour of standardised formats. This is a crucial challenge, especially for the European film industry, which thrives on diversity and individual narrative styles.

However, the answer to this cannot lie in rejecting new technologies. Rather, it is about understanding AI as a tool - one that supports creative processes and makes film productions more efficient without replacing the creative core. Producers have a dual role to play here: as creative designers and as commercial players.

The industry's focus is also shifting accordingly: it is not just about minimising risks, but above all about actively exploiting opportunities. This requires a joint approach from all parties involved - from creatives and producers to political players.

In addition to technological issues, fundamental topics also play a role: the handling of data, the protection of personal rights, transparency in the use of AI and the safeguarding of content integrity and credibility.

The change brought about by AI is therefore inevitable. The decisive factor will be whether the film industry succeeds in actively shaping it - in the area of tension between innovation, responsibility and cultural diversity.