The German film and television industry is under immense pressure to transform – and this is precisely what the Production Alliance intends to discuss at its Creators Conference on 26 June 2026. The event in Munich will bring together numerous representatives from production, streaming, television and media policy to discuss the future of audiovisual content, new funding models and the role of AI in the creative industries.

With high-profile guests from the German and international media industries, the conference is once again establishing itself as a key industry gathering for producers, broadcasters, platforms and creatives. The programme features discussions on the economic situation in the production industry, as well as debates on regulatory issues and the changing landscape of the creator economy.

An industry caught between consolidation and transformation

The topics at this year’s Creators Conference reflect the key challenges currently facing the audiovisual industry. Following years of rapid growth in streaming, many companies are facing increasing cost pressures. At the same time, production processes, distribution models and audience habits are changing rapidly.

The conference will therefore focus on questions such as:

• What role will artificial intelligence play in the future in development, production and marketing?
• How is the relationship between traditional production companies and creator-driven platforms changing?
• What funding models can safeguard productions in an increasingly fragmented market?
• What political framework does the sector need in the face of international competition?

In particular, the debates surrounding film funding, investment commitments and international competitiveness are likely to be of great importance to German production companies.

AI and the creator economy as drivers of growth

One of the conference’s key themes is how the creator economy is becoming increasingly intertwined with traditional film and television structures. Platforms such as YouTube, TikTok and Twitch have created new forms of audiovisual reach in recent years, thereby also transforming the production and marketing strategies of established media companies.

At the same time, the industry is grappling with the use of generative AI. Whilst producers are hoping for efficiency gains and new creative possibilities, copyright issues and the impact on creative professions continue to spark intense debate.

The production alliance therefore intends to explicitly position the conference as a platform for dialogue between traditional market players, streaming services, tech companies and creators.

High-profile guests from the media and politics

The announced participants include representatives from major broadcasting groups, streaming providers and production companies. In doing so, the Production Alliance is underlining its aim of bringing together key players in the German-speaking media industry.

The conference is therefore likely to be relevant not only as a networking event, but also as a barometer of sentiment regarding economic and political developments in the German manufacturing sector.

Particularly against the backdrop of ongoing debates about location promotion, production costs and international competitiveness, the event is expected to provide important impetus for the future direction of the German film and television market.

Strategic industry event

For producers, broadcasters, platforms and creatives, the Creators Conference is increasingly becoming a key strategic event for the industry. The combination of discussions on industry policy, economic analysis and future technological trends is currently striking a chord within the sector.

The German film and television industry is set to face a crucial phase in 2026: amidst consolidation in the streaming market, growing competition from international productions and technological disruption, companies will need to redefine their business models.

The Creators Conference aims not only to provide a forum for discussion, but also to highlight concrete prospects for the future of audiovisual production.