LEONINE Studios is reorganising its operations in the field of branded and creator entertainment. With the establishment of the unit LEONINE C_ The company is pooling its expertise in the development and production of brand-funded content formats and collaborations with creators.

The new unit falls under the remit of Jochen Köstler, Chief Production Officer for Non-Fiction at LEONINE Studios, and has its roots in the digital unit of i&u Studios. The aim is to support brands and content partners in developing formats tailored to different communities and digital platforms.

According to LEONINE, the company is responding to the growing importance of creator content and branded entertainment in the media market through this reorganisation. Various projects in this area have already been implemented in recent years, including the TikTok creator event Splash House, the YouTube channel GIVE IT A GO with OBI as well as the creator dating reality show Love Hunter with Twenty4Tim. It also includes the Creator marketing platform HOT – Home of Talents View the portfolio.

„With LEONINE C_, brands and content partners can benefit from our expertise in entertainment and our network, and work with us to reach precisely the target audiences that are relevant to them,“ explains the CEO Fred Kogel. Given the growing demand for such services, bringing these areas of expertise together within a dedicated unit is the next logical step.

Jochen Köstler emphasises that LEONINE C_ is designed to bring together the areas of communities, channels, creators, content and campaigns. The aim is to develop content that integrates organically into the media consumption habits of the respective target groups and effectively positions brands.

With this new unit, LEONINE Studios is further expanding its portfolio beyond traditional film and TV productions and strengthening its position in the growing market for creator- and brand-driven entertainment formats.